MarketingProfs Forum: Websites that Convert More Customers

 Today, an effective website must be designed to not only communicate your brand and content, it must also be effective at driving leads or sales. During this session you'll gain insight into best practice tips and techniques that will help you to improve conversion rates and get more customers and leads from your existing traffic. You'll also hear the details of a case study which demonstrates the power of implementing a website designed to produce results.

You'll learn:

* Best practice techniques to get more conversions from your existing traffic on your home page
* How to build a content architecture that presents the right offer at the right time within your website
* How to leverage your website to get better organic search engine visibility
* How to measure the effectiveness of your website using analytics tools
 

Speakers:
David Reske, Founder & CEO, Nowspeed, Inc.
Jay Kramer, VP of Marketing, Sepaton