Search Marketing Expo - SMX Toronto April 8-9, 2010

Defining SEO and PPC Measures for Success

SEO and PPC campaigns offer unmatched opportunities for measurement, testing and refining. However, to fully take advantage of these opportunities we need to define the metrics, points of conversion, content consumption or actions completed that indicate success. In this session advanced SEM professionals will discuss how Success Metrics or Key Performance Indicators (KPI) are determined and show examples of how KPI are used both real time and historically to measure the efficiency of a campaign, the success of SEO, or the real time results of an integrated marketing program.
Moderator: Marco Bailetti, Momentum
Speakers:

• Benjamin Rudolph, SearchDiscovery
• David Reske, Nowspeed Inc
• Mikel Chertubi, Omniture
   

April 9th: 11:05am–12:00pm (50 min)