SolidWorks World 2010 - International User Conference and Exposition

David Reske, Managing Director at Nowspeed, will be presenting “Optimizing Search Marketing: New Techniques to Drive Results” at SolidWorks World 2010 at the Anaheim Convention Center on February 2, 2010.

 

During this session, Reske will provide practical tips, proven methodologies and real-world case studies to help attendees leverage powerful Internet marketing activities such as blogs, groups, Twitter and other social media sites to improve the lead generation results of their search engine marketing and social media programs.

 

“With search marketing spend projected to double in the next five years it is critical that marketers employ best practices to provide a strong ROI,” said Nowspeed’s Reske. “My goal is that each attendee will come away with practical ideas they can immediately implement to dramatically improve the effectiveness of their current and future campaigns.”

 

By attending this session attendees will also learn where organic search, paid search and social media programs intersect, how to integrate search engine marketing and social media marketing into a single, cohesive Internet marketing strategy and which metrics should be used to measure the effectiveness of these programs.