Powerful, proven and comprehensive.

Nowspeed Marketing's powerful methodology enables us to rapidly create response-oriented direct marketing campaigns that address the core needs of your target market. We then manage your campaigns and analyze the results to fine-tune our efforts for maximum effectiveness. 

There are three components to our methodology: Discover, Design and Execute. The process is iterative and is completed for each campaign cycle. 

Discover

Nowspeed starts by working closely with you to understand the needs and wants of your target market. This process enables us to create the messages and offers to address the market's core needs. 

In this phase Nowspeed also reviews your current direct marketing campaigns and analyzes their effectiveness. 

After the initial campaign, the Discover phase is used to analyze past results and evolve the campaign.

Design 

In the Design phase Nowspeed creates the campaign's theme, content and offer in collaboration with your marketing team. We also identify the target markets and the test cells for the campaign. In addition, Nowspeed performs extensive research to identify the best media to be used. This creative process results in high quality offers, a list purchase plan for the appropriate target market that meets your budget, and a test plan that allows us to measure the results. 

The Design process begins with a creative meeting where the results of Discovery analysis are reviewed and ideas are generated for the current campaign. Lead goals for the month are also developed so that the team is clear on the objectives for the campaign. At this time the media plan is also developed and approved. 

Execute

During the Execution phase, the process of media procurement, creative delivery and analysis is performed.

Media can be purchased from a variety of sources so that the maximum number of impressions reaches the target market in the most effective way possible. Lists can also be tested and compared so that those with the most cost effectiveness will be used. 

Analysis includes gathering data on the campaign results and comparing these to the test plans developed in the Design phase. This data is then used to improve subsequent campaigns.