How do you build an effective internet marketing strategy that will increase response rates, build a solid brand, generate leads and generate revenue? It’s quite simple actually. Though it may take some tough internal discussions, some outside validation and surely some testing, following these five steps will put you on the path to building a successful internet marketing strategy:
David Reske
Founder and Managing DirectorIn 2003 David Reske founded Nowspeed, an internet marketing firm that delivers world-class demand generation solutions for leading companies around the globe. Prior to Nowspeed, David was...
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These free, information-packed articles designed to give you practical, proven ways to improve your lead generation efforts.
Google Makes Web Analytics Free. Top 5 Ways Your Lead Gen Efforts Will Benefit
Search-based Marketing is big, and it's only going to get bigger. According to a Forrester report, search was the #1 interactive online marketing tool for 2005. In that year, online marketers spent $5.75 billion on search engine marketing. This whopping figure is expected to double by 2010.
If you are like most marketers, you likely have spent considerable time, money and effort in SEO optimization among the three major search engines. Hopefully, your efforts are paying off, and you are seeing increasing relevant traffic to your website. If you are not getting the results you had hoped for, however, either you’ve set expectations too high, your search strategy is not optimized, or you may be missing some opportunities to improve your search rankings that you may not be aware of. Below are five smart strategies that Nowspeed provides our clients that you should consider to take your SEO efforts to the next level:
Social media marketing can be a marketer's windfall or landmine, depending on how well it is understood and utilized in light of measurability and impact to the bottom line. In today's slowing economy, it is imperative to invest marketing dollars and time wisely, optimizing technologies and techniques that will pay off, and scrapping those that don't. Here are five best-practice tips to finding your social media sweet spot, the online places where the payoffs are worth the time invested.
