Lead Generation Case Studies

Integrated Lead Generation: Large Document Management Solutions Provider

Situation and Goals: Create an online presence and implement a predictable lead generation program

Optimization Technique: Leveraged website, SEO and PPC optimization; Introduced House List Email Marketing, Opt-In Email Marketing and Whitepaper Directories as lead generation vehicles; Managed program planning and delivery; Delivered all creative including landing page development, copywriting and HTML email development; Researched, secured and managed opportunities with 12 list vendors and 5 white paper directory sites

Results: Increased lead volume by 135% over 5 months, generated 2,000+ total program leads, generated a program cost per lead of $50

Integrated Lead Generation: Data Backup and Recovery Solution Provider

Situation and Goals: Implement a lead generation program to increase volume and create steady lead flow

Optimization Technique: Leveraged website, SEO and PPC optimization; Introduced House List Email Marketing, Opt-In Email Marketing and Whitepaper Directories as lead generation vehicles; Managed program planning and delivery; Delivered all creative including landing page development, copywriting, white paper development and HTML email development; Managed list and placement research and selection

Results: Increased lead volume by 89%, generated a program cost per lead of $46, reached 150% ROI