Justin Barton
Creative DirectorJustin leads the strategy, design and development of websites and interactive content for Nowspeed's clients. He has directed Internet marketing and branding programs for over 10 years, creating websites...
Email Marketing Case Studies
3-Touch Email Campaign: Software Company
Situation and Goals: Drive the largest number of contacts possible
Optimization Technique: Developed strategy, data cleansing and segmentation, all creative including landing page, execution of email blasts and reporting.
Results: 13% open rate, 2.5% click through rate, 1% conversion rate
Email Campaign: Software Company
Situation and Goals: Use email to drive leads from internal list of contacts and list research and acquisition.
Optimization Technique: Nowspeed developed the strategy and all the creative and managed blasts and reporting. Nowspeed also developed and executed a rigorous test plan for continual improvement. Test elements included use of text vs. html, elimination of landing page and time of day/week.
Results: 7% click through rate, 1% conversion rate
