Internet Marketing Strategies and Secrets:
Landing Page Development Case Studies
Landing Page Optimization: CAD Software Provider
Situation and Goals: Target benefits of each product with custom offerings
Optimization Technique: Create new landing pages to pinpoint specific strengths of each product line
Results: Increased number of qualified leads by 335%
Landing Page Development: Business Information Provider
Goal: Implement best practices to increase conversion rate, decrease cost per conversion
Optimization Technique: Develop, test and rollout new page across the campaign.
Results: Increased website conversion rate 13%


