Pay Per Click Marketing Case Studies

Pay Per Click Marketing: Cloud Application Platform Provider

Situation and Goals: Optimize account based on best practices

Optimization Technique: Restructured all campaigns and AdGroups; Introduced new ad copy and landing pages; Continually optimized account according to changes in market and PPC environment

Results: 244% increase in conversions; 140% increase in conversion rate; 82% reduction in cost per conversion

 

Pay Per Click Marketing: CAD Software Provider

Situation and Goals: Improve the current paid search program to generate better lead flow

Optimization Technique: Designed and implemented landing pages to target specific end-users; Utilize analytics and lead collection tools to monitor and improve performance.

Results: Increased conversions 300% in six months; Continuous improvement of results and a source of consistent targeted leads

 

Pay Per Click Marketing: Data Protection Solution Provider

Situation and Goals: Increase quality and quantity of Google PPC conversions.

Optimization Technique: Developed strategically aligned AdGroups with relevant keywords, targeted Ad Copy, and keyword-rich landing page copy.

Results: Increased total number of conversions by 6 times in under a year; Increased conversion rate to 11%

 

Pay Per Click Marketing: Business Information Provider

Situation and Goals: Optimize performance of Pay Per Click campaign to drive additional conversions.

Optimization Technique: Aggressively target underperforming keywords, refine ad copy with the creation of additional ad groups, and leverage current campaign in the addition of keywords within the campaign

Results: 50% increase in conversions from June to October

 

Pay Per Click Marketing: Large University

Situation and Goals: Drive the largest number of leads at the lowest cost for budget allocated.

Optimization Technique: Develop internet marketing strategy, offers, landing pages, keywords & ads, measure and optimize website and PPC program.

Results: Revenue from online programs was up 26% from 2007 to 2008; Overall CPL dropped 40%; Landing page conversion rates went from 1.5% to 12% with redesign.

 

Pay Per Click Marketing: Real Estate Provider

Situation and Goals: Expand geographic reach and increase land sales

Optimization Technique: Create campaigns to target specific networks and geographic regions.

Results: Increased the number of sales by 280% for previous vs. current year.