Website Design Case Studies

Homepage Redesign: Facilities Capital Planning and Management Solution Provider

Situation and Goals: Redesign homepage for lead capture, information architecture and overall user experience.

Optimization Technique: Develop strategy, all creative including home page design, copy etc. and reporting on results (exit rates, bounce rates, conversion rates etc)

Results: 50% increase in conversion rate

Website Optimization: Data Backup and Recovery Solution Provider

Situation and Goals: Leverage underutilized homepage real estate to convert traffic and generate leads

Optimization Technique: Develop strong “homepage ad” to leverage key offers; Drive users to a lead capture form

Results: Increased website conversion rate to 4%

Website Optimization: Data Protection Solution Provider

Situation and Goals: Redesign overwhelming Resource Center, better position top converting offers and funnel traffic towards secondary offers

Optimization Technique: Develop Resource Center gateway which promotes best converting offers; Funnel traffic into content types; Drive users to a lead capture form

Results: Increased website conversion rate from 2.5% to 4%

Website Optimization: Disaster Recovery and High Availability Solution Provider

Situation and Goals: Redesign homepage and product pages to best represent all product offerings and introduce better offer/product alignment

Optimization Technique: Introduce a tab format to quickly drive users to applicable content and offers

Results: Increased website conversion rate from 1.7% to 2.8%