Internet Marketing Strategy Services
Who is your target audience? What are your key messages? And how do you use this information to generate qualified leads online?
Asking these questions and formulating a strategic plan before campaign launch is the only way to ensure optimum results. Whether developing a fully integrated marketing campaign or recommending a simple set of tactics, Nowspeed will leverage its understanding of your audience, messaging and positioning to help you craft a successful Internet marketing strategy.
For starters, Nowspeed will work with you to define your target audience. From industry and title to decision-making ability and geographic location, we’ll help you to determine which demographics should be the focus of your attention.
Message Development and Testing
An assessment of the performance of headlines, offers, key messages and value propositions will provide you with findings that can be applied to all campaign aspects, from marketing activities to sales communications. Whether using PPC search engine marketing or landing page multivariate testing, Nowspeed will work with you to implement a testing strategy that validates your optimal positioning and supporting key messages.
By gaining an understanding of your budget objectives, your lead-to-revenue metrics, and how many leads are needed to meet your goals, Nowspeed will help you to determine the media types that will bring in the most qualified leads at the least cost. We will deliver a monthly campaign planner that includes the media mix, frequency-per-media and budget allocation needed to lower your overall cost per lead and meet your volume needs.
Nowspeed will compare your strategy to that of your competition’s. We will analyze your web properties and those of your competitors to determine if best-practice approaches – including those for offer placement, lead collection, architecture and search engine optimization (SEO) – are being employed. We’ll also determine the search engine optimization (SEO) rankings of those sites on a given set of keywords. Finally, the team here at this Internet marketing strategy agency will evaluate the PPC search engine marketing programs of your competitors to gain a better understanding of their keyword, message, offer and ad copy strategy.
As a first step toward ensuring you have content for every stage in the sales cycle, Nowspeed will develop a content matrix that maps all your case studies, white papers, web content, sales brochures, etc. against your audience segments. This matrix will also show where there may be gaps in your content strategy. To fill those gaps, you can develop any additional content in-house or take advantage of Nowspeed’s content development services. Contact us today to learn more about what the right Internet marketing strategy can do for you.
