Online Competitive Intelligence
Are you playing competitive catch-up or simply outsmarting your competition online?
To truly evaluate your online success, a full understanding of your competitions internet marketing strategy is critical. To help you achieve that goal, Nowspeed will conduct a thorough competitive analysis to compare your internet marketing strategy to that of your top competition and objectively determine what’s working and what’s not.
Nowspeed will leverage our online competitive intelligence firm services to analyze your web properties and those of your competitors to determine if best practice approaches, including those for offer placement, lead collection, content architecture and search engine optimization, are being employed. We’ll also determine the search engine optimization rankings of those sites on a given set of keywords and catalogue additional key terms and optimization techniques that your competition is focusing on and leveraging. Nowspeed will evaluate the PPC marketing programs of your competitors to gain a better understanding of their keyword, message, offer and ad copy strategy.
What’s more, Nowspeed will serve as your online competitive intelligence firm to complete a website assessment by reviewing your website in comparison to three of your top competitors. Through the assessment we will evaluate these web sites objectively including the following areas:
- Number and types of offers mapped to the buying cycle
- Search engine visibility
- Effectiveness at communicating key messages
- Ease of navigation
- Ability to serve targets users
- Landing page effectiveness
- Lead collection ability
To conduct the analysis Nowspeed will evaluate your website in comparison to your competitors based on a ranking system and will determine an average score per evaluation type per web site. Nowspeed will then compile those averages into a competitive matrix to demonstrate which web site is the leader in specific areas. As an online competitive intelligence firm, Nowspeed will also make recommendations on how to use the information derived from this project to improve your internet marketing strategy to further distance yourself you’re your competition.
Learn more about our online competitive intelligence firm services and how Nowspeed leverages PPC marketing, SEO services, social media marketing methods and web development to build a fully optimized internet marketing strategy.
