Content and Information Architecture

It’s tempting to put aesthetic design first when you’re evaluating your own website. After all, it’s a reflection of who you are as a business. But are aesthetics what your visitors care about most? Not likely. Well-designed websites not only look good, they work well — putting highly relevant content at visitors’ fingertips so they can find what they’re looking for quickly and painlessly.

Does your content line up with what your visitors are searching for? Is it easy for them to get to that content from every page of your website?

If you’re not sure, don’t be surprised if your visitors feel the same way. It’s awfully easy for them to return to their search results and click on a competitor’s listing. You don’t want that to happen.

Get the results you’re looking for by leveraging the expertise of an information architecture agency like Nowspeed. Our web design team is expert at architecting content in perfect alignment with the needs of your target market. We offer:

• Intuitive, SEO-optimized information and content architecture strategy
• Interactive navigation and site map creation in line with market segmentation
• Content and offer placement, market alignment, copywriting and design
• Website prototype development in Drupal CMS (content management system)
• Integration of blogs and other social media marketing channels into your website architecture

Smart information architecture leads to better content, better design and a better user experience. Our information architecture agency expertise will transform your website to:

• Drive more traffic to key web pages, improving lead generation and/or online sales
• Increase lead capture effectiveness by aligning relevant offers and content to visitor profiles
• Maximize the thought-leadership impact of press, white papers, eBooks and social media content
• Improve visitor immersion and engagement through better navigation and depth of content

As your products and service offerings evolve, the quality of their categorization on your website tends to diminish. If you’re concerned that you’re information architecture is less than ideal, we’d love to help. Contact us today to for a free assessment.