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Nowspeed Blog:
"Having a highly skilled and competent partner like Nowspeed means we have had solid support and implementation of our online initiatives right from the outset. Significant benefits have flowed from this."
-Oce Business Services
Mike provides counsel on strategic planning and execution and works with clients to define e-marketing program objectives and metrics.
Mike Plante
Website Positioning & Segmentation
Are you addressing the pain points of each visitor to your website?
Once a visitor reaches your website you only have a matter of seconds to demonstrate that you understand their pain points and provide a related solution. Through our website positioning services, Nowspeed will partner with you to properly align your target audience, their key purchase criteria, messaging and website content and ensure this critical connection is occurring with each visit.
From industry to title to decision making ability we’ll help you to determine the unique demographics that comprise your target audience. Once identified, we’ll help you to identify your unique strength, benefit or user type as well as your competitive advantages and disadvantages.
As part of our website positioning services, Nowspeed will work with you to identify the most important segmentation variables that differentiate groups of users from one another and then group these into logical segments that should be addressed by your website. Once the segmentation is complete, Nowspeed will conduct a positioning workshop with you and your team to rank order the most important key purchase criteria for your target segments. Additionally, each team member will rank how well your organization can provide a solution to each purchase criteria, compared to your top competitors. Once the key purchase criteria are clear, Nowspeed will identify sources of competitive advantage and key differentiators.
The result of this exercise will be a clear definition of the key purchase criteria that is most important for each segment, and a clear statement of how you can effectively position your product, service or solution against your competitors. Our website positioning services will provide you with the alignment and mapping needed for all website messaging, content development and website design activities that may follow.
Our website positioning services will allow you to ensure you are targeting the right audience with the right messaging. Learn more about how Nowspeed leverages this information through all Web Messaging, Web Development and Website Copywriting projects.
