eNewsletter Advertising

Is your eNewsletter advertising program optimized for lead generation?

Gone are the days when eNewsletter advertising resulted only in impressions and brand building. Though these are certainly benefits, Nowspeed partners with clients to properly align target audience, key messages and targeted offers to not only generate impressions, but to drive qualified leads as well.

Nowspeed's eNewsletter advertising services start with research to help you find the most targeted online placements. Once we have pinpointed optimal publications, associations or industry resource sites, we’ll evaluate your existing offers – such as white papers, industry reports or survey reports – and help you to identify the strongest offer for your target audience and placement. Or, you may choose to take advantage of our white paper and eBook development services to create a new, highly targeted content-based offer.

As part of our eNewsletter advertising services we’ll work with you to develop compelling creative, whether a banner ad or text-based ad, according to the eNewsletter advertising specifications. We’ll also leverage our landing page development services to design campaign specific landing pages based on industry best practices. Finally, Nowspeed will track and analyze your eNewsletter campaign results, allowing you to make informed decisions to consistently improve future campaigns.

Though eNewsletter advertising can be leveraged as a standalone marketing vehicle, Nowspeed typically works with clients to incorporate this marketing vehicle into a total lead generation program. Learn more about how Nowspeed leverages PPC marketing, SEO services, white paper directories, email marketing services, social marketing methods, web development and lead nurture and to build a fully optimized lead generation program.