White Paper
Marketing Missteps
Where the best demand generation programs Go Wrong and How to Avoid Common Pitfalls
"Nowspeed means just that — now. They hit the ground running taking over our SEM program and cutting costs by over 50% while almost doubling our lead flow from Google search. They're creative, efficient, and easy to work with."
-marathon Technologies
Bob has written or managed the creative development of projects that have been honored with more than 40 awards, including Gold from the New England Direct Marketing Association for his blog, A New Marketing Commentator.
Bob Cargill
SEO Copywriting Services
Successful SEO (Search Engine Optimization) copywriting is both an art and a science. The best SEO copy will be easy to read and meet – if not exceed – your marketing objectives. But it will also be search-engine friendly and go a long way toward incorporating just the right combination of keywords and search terms.
At Nowspeed, we’ve developed a proven, winning formula for SEO copywriting, one that is as popular among search engines as it is among readers. Each member of our SEO copywriting services team goes to great lengths to ensure that every page of your website yields the high ROI and rankings you expect.
What goes into our formula for SEO copywriting? Experience, expertise and the following four rules…
- Readability: Writing for SEO means writing clear headlines with clean messages, followed by text that provides ample support. Say goodbye to long blocks of copy. Break them up into shorter paragraphs with bulleted lists and include relevant hyperlinks wherever possible. It’s easy on the eyes and easy for readers to scan – and gives you plenty of good opportunity for keyword placement.
- Relevance: Your content needs to support your keyword for SEO. But content that’s relevant and informative will keep readers coming back to your site for more. Our SEO copywriters write for reader content first and SEO second. It’s easy to find creative ways to incorporate the right keyword phrases. But turning readers off (and away from your website) is a big mistake that’s difficult to correct.
- Ratio: A word count of about 250 on a page is usually plenty for the average reader to digest, although depending on the topic, sometimes we’ll write more. And a keyword density of around 6% is ideal. Need more text? Consider a daughter page that links off the main page for even more detail.
- Reward: SEO success is rewarded with high search rankings. But thanks to our SEO copywriting services, your readers will be rewarded, too, with a worthwhile web experience that leaves a lasting impression —and ensures frequent site visits. We’ll entertain them. Educate them. Inform them. And interest them in our products and services.
So you see, the secret of our SEO copywriting services is really precision keyword placement, targeted keyword saturation and calculated word counts. We conduct exhaustive research to determine the right SEO targets to optimize your content – then we execute to those goals perfectly.
See for yourself. See how our SEO copywriting services can be applied to not only your existing internal web pages, but also to your blog posts and press releases. Contact us today to learn more about how we can help you with SEO copywriting, blog development and much more.
