Pay Per Click – PPC Marketing Services

Are you continuously generating high-quality clicks and conversions at a low cost? Utilize PPC marketing (pay per click) through search engines including Google, Yahoo and Bing and you will.

PPC marketing, a lead generation and brand-building activity, is both high-impact and results-oriented. And when combined with Nowspeed’s strategic methodology and dedicated management, pay per click marketing is sure to deliver strong ROI.

Strategic PPC marketing begins by identifying search keywords that individuals in your target market may search for. Your position in the sponsored link section is based on a formulated system that combines your set bid price and keyword performance – the higher your bid and stronger your performance, the higher your placement among competitor’s ads. Payment is collected based on this bid rate every time someone clicks on your ad and lands on your website.

To begin your program, Nowspeed will collaborate with your team to identify your target market and customize the available PPC campaign settings to reflect these findings. This may include language, geo-targeting, time of day settings, content network site-targeting, and much more. Nowspeed will then help you identify strategic and competitive keywords and create powerful ads with an enticing call-to-action. Once developed, a dedicated project manager will monitor and strategically optimize your program daily, including:

  • AdGroup Performance
  • Individual Keyword Performance
  • Keyword Bidding
  • Ad Copy Performance
  • Offer Alignment, including White Papers, Webinars, Videos

By looking at these analyses, Nowspeed will see which words and messages are working and make specific recommendations on how the campaign can be optimized even further.

Nowspeed’s creative team is also available for additional support. We can design and develop a dedicated PPC marketing landing page according to industry best practices, examine your current offers and suggest areas for improvement or identify any gaps in your content architecture and even design and write white papers or eBooks for advertising and promotion.

Pay per click marketing is a quick and easy way to achieve the ROI your company needs. Let Nowspeed work on your landing page development, adhering to proven industry best practices, and monitor the positive results with web analytics consulting. Contact us to learn more.