“The web site looks great. All comments thus far have been extremely positive. I opened up Salesforce.com this morning and lo and behold, there were web leads in there! I’m quite geeked out over this.”
-World Energy
Bob has written or managed the creative development of projects that have been honored with more than 40 awards, including Gold from the New England Direct Marketing Association for his blog, A New Marketing Commentator.
Social Media Marketing Services
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Blogs. Podcasts. Twitter. Flickr. Ning. Yammer. LinkedIn. Facebook. FriendFeed. Delicious. Digg. Wikipedia. YouTube.
How do you know how to choose and use just the right combination of social media marketing tools from the near dizzying array available to you today? Where do you find the time and resources to invest in SMM? And what metrics should you use to measure the effectiveness of your SMM initiatives?
At Nowspeed, we have the answers to these and many other questions about social media marketing. Our team of experienced Internet marketing professionals takes great pride in having expertise in all of the channels our clients need to be leveraging for success in business today.
Of course, the opportunities to take advantage of social media as a marketing tool are multitudinous and growing exponentially by the day. But in addition to all of the questions above, there's one more you really need to ask yourself now: "How can our organization's social media marketing methods help us make meaningful, mutually-beneficial connections with those constituents who have an interest in our products and services?"
That's another question we'd like to help answer for you.
We'd like to help you find your social media sweet spot in a comprehensive, multi-step social media marketing research, planning and execution engagement, in which we will...
- Establish Your Goals. Nowspeed will work with you to identify your program goals and key performance indicators (KPIs), helping to ensure that all of your social media marketing methods are consistently aligned with your objectives.
- Identify Your Influencers. Nowspeed will conduct extensive research in order to discover the most influential blogs, sites, organizations and individuals within your organization's marketplace. We will then recommend ways your organization can listen to and participate in the many conversations taking place among these different groups.
- Generate Inbound Links. Nowspeed will work with you to identify those sites that would be desirable for SEO and link-optimized content.
- Produce and Deploy. On behalf of your organization, Nowspeed will help you produce articles, posts, comments, "tweets," branded profiles, videos, podcasts and more, all of which can be used on blogs, networks and everywhere else across the social web.
- Train Your Team. Through a series of instructional workshops, Nowspeed will make sure that key stakeholders at your organization learn about blogging, micro-blogging, social networking, social bookmarking and everything they else they need to know about social media marketing methods, so that they are prepared to work independently — if necessary — on SMM initiatives or as part of a distributed team.
- Report and Recommend. Each month, Nowspeed will track link popularity, referring sites, traffic, leads, conversions, etc. and report results against the goals and KPIs that have been established. We will also provide you with sound, ongoing recommendations for continuous program improvement.
The truth is that given the right SMM program, you can enhance your organization's brand reputation, establish a compelling thought leadership position in the marketplace and develop potentially lucrative, new business opportunities. From blog development to social media marketing research, planning and execution, Nowspeed can help.



Bob Cargill