Webinar
Social Media & Search Marketing Webinar
10 Social Media Techniques that can Impact Search Marketing
"Even with 29 years of business experience behind me, it wasn't until Nowspeed was brought in that we finally refined and clarified our marketing message. Nowspeed untangled our decades of ideas, and helped us focus on what really matters. We completed 2007 with the highest profits and revenue in our 29 year history. The bottom line results talk to his competency and ability. Enough said."
-LMS Tech
Bob has written or managed the creative development of projects that have been honored with more than 40 awards, including Gold from the New England Direct Marketing Association for his blog, A New Marketing Commentator.
Bob Cargill
Blog Development
A blog is tailor-made for storing and managing your organization's intellectual capital. It's a centralized repository for experience and expertise, a self-publishing platform for disseminating key, timely information to an audience of readers who are already interested in your products and services.
Like any good viral marketing campaign, the content of the best blogs is passed from reader to reader, extending your organization's reach — and influence — exponentially. Bloggers are generous about linking to other blogs that they recommend and respect. And other related sources of news, information and opinion — even offline, traditional publications — won't hesitate to pick up an interesting post and republish it. So, in effect, a blog gives your organization the power of a syndicated columnist.
A blog allows you to draw out invaluable feedback, too, without having to lollygag through the traditional rites of business courtship. Comments from readers are akin to free market research. If your goal is to establish an open, online dialogue with prospects and influential people who might otherwise not give you the time of day, a blog just may be your entrée — it certainly is a compelling ice-breaker.
What's more, search engines love blogs, especially when they're updated regularly. Blogging results in more top placements than you ever could have imagined for you and your organization.
Our blog development services include…
- Helping you determine your reasons for blogging
- Teaching your team how to blog
- Identifying an audience of readers
- Brainstorming a good name for your blog
- Securing your blog's domain
- Choosing the right blog software, add-ons and plug-ins
- Setting up, laying out and designing your blog
- Developing an editorial calendar
- Documenting blog policies and processes
- Registering and promoting your blog
- Monitoring and measuring your blog's effectiveness
Our strategic development and consultation services include not only the execution of your blog but also all technical and marketing-related support.
While anything that falls under social media marketing needs to be considered a long-term, strategic endeavor, publishing a blog can yield results quite quickly, including an increase in web traffic, links, search engine visibility, PR and — ultimately — new business leads and sales. Check out our educational webinar or contact us to learn more about our blog development services.
