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Nowspeed Blog:
Nowspeed has been a great partner. We rely on our website and online advertising to generate leads for our sales team and Nowspeed adding the critical expertise we needed in Search Engine Marketing and analytics to make our lead generation programs successful. Through their efforts we dramatically increased our lead flow, reduced our cost per lead and gained insight in to the lead generation capability of our web site.”
-Envox
Mike provides counsel on strategic planning and execution and works with clients to define e-marketing program objectives and metrics.
Mike Plante
Web Analytics Consulting
What is the best way to measure your site's performance? How can this information be used to improve your site and drive more sales?
Your website is your most valuable tool for educating your audience and gaining new business. Yet most businesses will often make important decisions about design, layout, navigation and content based on personal preference – not on what will optimize performance.
Website analytics tools are commonly used to monitor overall website traffic, yet most businesses do not extend these numbers into actionable metrics. At Nowspeed, we offer comprehensive web analytics consulting that combines industry best practices, analysis and testing to identify the very best way to optimize your site and drive more leads.
Our web analytics consulting starts by implementing a web analytics tool across your website – including subdomains and subdirectories – that will monitor basic statistics such as visits, unique visitors and page views as well as in-depth reporting on website content and marketing performance. Then, we will analyze your data to determine which content, offers and pages are performing the best and which ones may need improvement. Next, we will make specific recommendations on how to improve these areas. Finally, we will monitor performance and make continuous improvements, so your website is optimized for generating as many new leads as possible.
Nowspeed’s web analytics consulting and optimization services are a great way to quickly and easily make strategic changes to your website. Stop making changes based on personal preference and learn more about which links your audience is clicking, the white papers and various offers they are downloading, and which pages are most likely to lead to a completed registration form.
Web analytics consulting has capabilities that extend well beyond website monitoring and should be incorporated into your own integrated online marketing program. Successfully track your pay-per-click and web design and development efforts on a regular, month-to-month basis with Nowspeed’s advanced reporting. Contact us to learn more.
