White Paper and eBook Development

White papers and eBooks make powerful offers that can improve the ROI of your lead generation campaigns. What makes them so unique? They work double duty to both inform--and influence--your customers and prospects towards your brand or your industry. Yet the key to success is professional eBook and white paper development that results in a high-value product that fully satisfies reader expectation.

Looking to establish your company as an industry leader? A thoughtfully prepared white paper can accomplish the task. Start by selecting a relevant topic that’s tied to your brand. Include research statistics and industry data to ensure your white paper is perceived as credible and valuable. Package it with engaging headlines, charts and graphics in an easy-to-read layout that keeps customers and prospects engaged.

Want to influence customers and prospects toward your brand? An eBook is an excellent tool for providing detailed information about your company and your brand in a slick, highly graphic format that people will want to read. Target your story toward an industry “pain point” for best results. Offer insight into best practices that steer readers toward your brand. Update your eBook often to keep it current. Make it interactive by including links to your blog or web site.

Nowspeed has the writing and design expertise you need for eBook and white paper development that’s most effective. Simply give us a topic and we’ll take it from there with research, interviews, copywriting and design. The result? Powerful offers that can improve your lead generation outcomes.

View our portfolio for white paper and eBook samples.