Content Architecture

You’ve got a great product and you’ve identified a market of potential buyers. Don’t let a lack of the right content stand in the way. Nowspeed Marketing can help you develop an airtight content strategy that ensures you have print and web content for every stage in the sales cycle.

We begin with a content matrix that maps all your existing content – case studies, white papers, web content, sales brochures - against your horizontal and vertical customer segments. This content matrix shows us where the gaps are in your content strategy. 

Is there content for every type customer at every step in the sales cycle? We’ll find out. And once we do, we work with you to develop a plan for filling in the gaps. With a plan in place, you can choose to develop the content in house or take advantage of Nowspeed’s content creation services.

Once all the content is created, we will work with you to ensure that you are leveraging the right content in the right places. 

Nowspeed’s content architecture service plays right into your web lead optimization program as well as your various sales initiatives.