Pay per Click

What is the key to getting that high position on the search engines? It’s all about knowing the key words people use to search on your categories, and figuring out what works.

Nowspeed starts by clearly understanding your target market and the exact words your prospects are using to find companies like you. Your position on the search engines revolves around a bidding system, and top bidders have a higher ranking, thus bringing the ad closer to the top of the page. Payment is then made at this bid rate every time someone clicks on the ad link, which takes the searcher to your website.

So how will you know how well your company is doing on sites such as Google or Yahoo? Reporting is key. Nowspeed will provide you with detailed reports on your pay per click campaigns, which include website traffic, clicks, best performing ads, and number of leads generated. By looking that these analyses, Nowspeed will see exactly what words and messages are working, and will make specific recommendations on how the campaign can be optimized even further.

Another option for your company is Industry Brains, which is a white paper directory that follows the same pay-per-click model. Your company can list your white papers, as well as case studies or webcasts. Like other PPC sites, you can target your market , but Industry Brains also allows you to target specific vertical content areas – IT, for example.