SMM Research and Planning

Social media is broadly defined as participatory online activity that links technology and applications with social interaction. The key difference with social media is that it is “social”, that is, it creates opportunities for interaction between groups of like-minded individuals.

Common social media technologies currently used by companies are blogs and RSS feeds. On-page social media include the use of services like Digg, Reddit and Del.icio.us, where content can be recommended or referred to others easlily. Examples of social sites are Wikipedia, Google Groups, YouTube and Linked In.

The opportunities for participating in social media are varied and growing by the day. But the real question is, “How relevant are these social media initiatives to connecting with the individuals that could benefit from my company’s product or service?”

Let Nowspeed help you find your social media sweet spot with a 4-step social media research and planning engagement, where we will:

• Establish Goals and KPIs. Nowspeed will work with you to identify the program goals and key performance indicators, and will ensure the proposed SMM program is targeted to meet these goals.

• Identify Influencers. Nowspeed conducts research to determine quality, active blogs and content sites within your company’s space, then provide a list of target sites including quality ranking.

• Build Inbound Links. Nowspeed will work with you to identify sites that would be suitable for posting SEO-optimized and link-optimized content. Our expert copywriters can also write articles, blog posts and create business profiles on social networking sites for your company.

• Reporting and Recommendations. Each month, we track link popularity increases, referring sites, traffic increases and leads, and report results against the goals and KPIs that have been developed. We then make recommendations for continuous program improvement.