Internet Marketing Strategy

Who is your target audience? What are your key messages? Simple questions with simple answers, right? Now, how do you use this information to generate qualified leads online?
Asking these questions and formulating a plan before campaign launch is the only way to ensure success. Whether developing a full internet marketing campaign or simple internet marketing tactics, Nowspeed will work with you to understand the nuances of your target audience, messaging and positioning. We’ll then work collaboratively with you to spin that understanding into a solid internet marketing strategy.

To start, Nowspeed will evaluate your current internet marketing strategy. As part of that assessment, Nowspeed will conduct an inventory of planned internet marketing tactics and budget allocation and make recommendations to maximize campaign ROI.

Positioning & Segmentation

Nowspeed will work with you to best define the audience that needs your product or service. From industry and title to decision making ability and geographic location we’ll help you to determine the unique demographics that comprise your target audience. Once identified, we’ll help you to identify your unique strength, benefit or user type as well as your competitive advantages and disadvantages. Based on your specific need we’ll deliver a Target Market Map or a Competitive Differentiator Map that highlight your key differentiator and optimal positioning strategy.

Message Development and Testing

Determining in-market performance of headlines, offers, key messages and value propositions will provide you with findings that can be applied to all campaign aspects from marketing activities to sales communications. Whether using PPC search engine marketing or landing page multivariate testing, Nowspeed will work with you to implement a testing strategy to validate your optimal positioning and supporting key messages. After the testing and validation process is complete and the data is presented you can use our Message Opportunity Map to ensure your messaging is in fact aligned with the actual pain points of your target market.

Campaign Budget Planning

By understanding your budget objectives, your lead to revenue metrics, and how many leads are needed to meet your goals, Nowspeed will help you to determine the media types that will bring in the most qualified leads at the least cost. Nowspeed will deliver a 6 or 12-month campaign planner that details the media mix, frequency per media and budget allocation needed to lower your overall cost per lead and meet your volume needs.

Competitive Intelligence

Nowspeed will conduct a competitive benchmark to compare your internet marketing strategy to that of your top competition. Nowspeed will analyze your web properties and those of your competitors to determine if best practice approaches, including those for offer placement, lead collection, architecture and search engine optimization (SEO), are being employed. We’ll also determine the search engine optimization (SEO) rankings of those sites on a given set of keywords. What’s more, Nowspeed will evaluate the PPC search engine marketing programs of your competitors to gain a better understanding of their keyword, message, offer and ad copy strategy. In total, Nowspeed will provide you with a complete Competitive Benchmark Report including recommendations for improvement.

Content Architecture

Nowspeed will help you develop an airtight content strategy that ensures you have content for every stage in the sales cycle. We’ll begin by developing a content matrix that maps all your existing content – case studies, white papers, web content, sales brochures - against your audience segments. This content matrix shows us where gaps in your content strategy may exist. We will then work with you to develop a plan for filling in those gaps. With a plan in place, you can choose to develop the content in house or take advantage of Nowspeed’s content development services. Once all the content is created, we will work with you to ensure that you are leveraging the right content in the right places. Nowspeed’s content architecture is the final piece in ensuring your internet marketing strategy is best aligned with your positioning and segmentation goals.