Website Analytics

Your website is one of the most valuable tools for gaining new business. Yet there are infinite ways to use this tool. Often important decisions about design, layout, navigation, and content are made based on personal preference - not on what will drive more leads. What is the best way to measure your site’s performance? How can this information be used to improve your site? 

While many companies use a website analytics tool to monitor traffic, most do not extend these numbers into actionable metrics. Nowspeed offers a comprehensive website analytics service that combines industry best practices, analysis and testing to find the best way to optimize your site and drive more leads. 

We start with implementing a web analytics tool that will monitor basic statistics such as visits, unique visitors, and page views as well as in-depth reporting on content and marketing performance. Then, we analyze data to determine which content, offers, and pages are performing the best and which ones need improvement. Next, we make specific recommendation on how to improve those areas. Finally, we monitor performance and make continuous improvements, so your website is optimized for generating new leads.