White Paper Directories

You’ve created a report, guide or white paper that has proven to be effective in helping your target audience solve some of their greatest pain points. Now what?

Beyond utilizing your intellectual property as email marketing or PPC search engine marketing offers, white paper directories are an equally effective, highly targeted source of lead generation.

Nowspeed’s experience with B2B white paper directories allows us to quickly identify the most effective white paper directory opportunities based on your target audience, budget objectives and lead goals.

After the research and recommendations phase we’ll work with you to identify which offers will be most effective based on target placement. If needed, Nowspeed will make recommendations for changes in white paper title and suggest copyediting to fully optimize the offer. Additionally, Nowspeed can work with you to determine qualifying questions and lead selection criteria to ensure you only receive the leads you want.

Then, Nowspeed will determine the keywords that best align with the offer, which will ensure the white paper appears in relevant searches conducted by your target audience on each white paper directory site. Nowspeed will leverage best practices in writing abstract and promotional copy to effectively sell the offer, resulting in the maximum number of clicks, conversions and leads.

Whether developing a small test program or a full campaign, Nowspeed will also manage the media buying, placement and delivery process. Once the campaign is live we will provide ongoing management and monthly recommendations for improvement.