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Website Optimization
Is your website underachieving? If your website is nothing more than an online vehicle for your brand and a repository for standard corporate content, than the answer is “yes.” Even with a strong Search Optimization Strategy and Pay Per Click program giving you high rankings on search engines and driving traffic to your site, if you aren’t seeing a high percentage of visitors turn into leads, you are not getting enough out of your website.
Nowspeed Marketing’s Web Lead Optimization will turn your web site into a lead generating machine. With Web Lead Optimization, your web site will keep visitors on your site longer, and increase the chance that they will provide you with their contact information and become a lead for your sales team.
We start with a thorough analysis of your web site – the design, the content and any available metrics on traffic and usage. This analysis provides a clear sense of how users interact with your site and where they may be hitting dead-ends. The next step is to identify gaps in web content and offers and develop a plan for filling those gaps. You can choose to develop the content in house or take advantage of Nowspeed’s content creation services.
Once the content is developed, Nowspeed can work with your internal web resources to integrate the new content and ensure that your architecture and page design facilitates easy, logical navigation toward registration pages.
And it doesn’t end there. The key to Web Lead Optimization is continuous refinement. And the key to refinement is gathering and making sense of metrics. Nowspeed can recommend, help integrate and even host a web analytics tool that tracks your web site’s ability to convert visitors to leads and provides the data needed to make enhancements.
Your website can be your most cost-effective and efficient source of leads.
Nowspeed’s Website Optimization services include:
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